{"id":1274,"date":"2020-06-13T12:11:55","date_gmt":"2020-06-13T06:41:55","guid":{"rendered":"https:\/\/www.defencewardsmatrimony.com\/blog\/?p=1274"},"modified":"2020-06-13T12:12:01","modified_gmt":"2020-06-13T06:42:01","slug":"indias-unfair-obsession-with-fair-skin","status":"publish","type":"post","link":"https:\/\/www.defencewardsmatrimony.com\/blog\/indias-unfair-obsession-with-fair-skin\/","title":{"rendered":"India&#8217;s unfair obsession with fair skin"},"content":{"rendered":"\n<p>Skin biases aren&#8217;t new. And though we tend to tell ourselves that such discrimination don&#8217;t bother urban India much, that&#8217;s not always the case.<\/p>\n\n\n\n<p>To change this mindset of our society is a difficult task indeed. Because in our part of the world \u201cgora rang\u201d is used as a yardstick to measure beauty.\u00a0 <\/p>\n\n\n\n<p> <em>Gore rang ka zamana, kabhi hoga na purana, Gori dar tujhe kis ka hay, Tera to rang gora hay. <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"600\" src=\"https:\/\/www.defencewardsmatrimony.com\/blog\/wp-content\/uploads\/2020\/06\/photo-1551891909-9f838bb7de03.jpg\" alt=\"\" class=\"wp-image-1275\" srcset=\"https:\/\/www.defencewardsmatrimony.com\/blog\/wp-content\/uploads\/2020\/06\/photo-1551891909-9f838bb7de03.jpg 400w, https:\/\/www.defencewardsmatrimony.com\/blog\/wp-content\/uploads\/2020\/06\/photo-1551891909-9f838bb7de03-200x300.jpg 200w, https:\/\/www.defencewardsmatrimony.com\/blog\/wp-content\/uploads\/2020\/06\/photo-1551891909-9f838bb7de03-1x2.jpg 1w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<p>Believe it or not, it is one of the major problems faced by many girls especially as far as their \u2018getting married\u2019 is concerned. A girl is rejected on the basis of her color, no matter if she is a duly qualified, bright professional, well mannered, well groomed, and attractive. The only thing that matters is her gora chamri. And the strange part is, skin colour of the boy is never a matter of concern for anybody.<\/p>\n\n\n\n<p>Unfortunately it has now become a trend in our society. And this materialistic approach of our society shows that we still live in Stone Age, where we still consider woman as an object to be decked in one\u2019s showroom.<\/p>\n\n\n\n<p> It is not unknown that <a href=\"http:\/\/www.defencewardsmatrimony.com\">colourism <\/a>or shadeism is a huge problem in Indian society and not only are girls taught not to play in the sun, not to drink too much tea, not to swim and wear covered clothes to avoid tanning, but <a href=\"http:\/\/www.defencewardsmatrimony.com\">matrimonial ads<\/a> are always looking for a \u2018fair and lovely\u2019 bride, which can automatically dent anybody\u2019s self esteem. <\/p>\n\n\n\n<p>Discrimination on the <a href=\"http:\/\/www.defencewardsmatrimony.com\">basis of color<\/a> is a bigger sin then dowry, and so rejection on the basis of color is utmost humiliating for a girl that it pushes them into depression and even to suicide in extreme cases. To make one self-beautiful (considering gora rang the only criteria for beauty) demand for fairness formula or creams are also on rise for the past many centuries. And to further infuriate the situation we have advertisement of these fairness creams, which are on a drive to deceive.<\/p>\n\n\n\n<p>No wonder we see so many skin-care products, lotions on the racks and countless beauty regimes that aim at one thing alone-making you gori.<\/p>\n\n\n\n<p>In nutshell, instead of judging beauty by their skin color, try to look other aspects of beauty which include overall personality, style, skills, manners, qualification etc. Don\u2019t consider woman just a commodity or some expensive decoration piece place on some display shelf.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"http:\/\/www.defencewardsmatrimony.com\">www.defencewardsmatrimony.com<\/a><\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skin biases aren&#8217;t new. And though we tend to tell ourselves that such discrimination don&#8217;t bother urban India much, that&#8217;s not always the case. To change this mindset of our society is a difficult task indeed. Because in our part of the world \u201cgora rang\u201d is used as a yardstick to measure beauty.\u00a0 Gore rang<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1274","post","type-post","status-publish","format-standard","hentry","category-matrimony"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>India&#039;s unfair obsession with fair skin - Defence Wards Matrimony<\/title>\n<meta name=\"description\" content=\"Quality matches from the defence community\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.defencewardsmatrimony.com\/blog\/indias-unfair-obsession-with-fair-skin\/\" \/>\n<meta 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